Tell us about your audience
Where your users are, and how many of them show up each month.
Where you'd run Avafli. Have an app and a website? Pick App + Web — one program covers both.
MAU — unique users who open your app at least once in a month.
Unique people who visit your site each month — your analytics tool reports this.
Your economics
Two numbers that turn your audience into revenue. Not sure? Keep the defaults and correct them in Step 3.
ARPDAU — revenue you earn per daily active user per day. Typical ad-supported apps: $0.05–$0.50.
DAU/MAU — the share of your monthly users who show up on a given day. 20–25% is typical stickiness.
Your numbers today
What the model estimates from Steps 1–2. Know your real figures? Type them into the dashed tiles and the assumptions adjust to match.
Est. DAUs
MAUs × DAU/MAU ratio
Daily revenue
DAUs × ARPDAU
Monthly revenue
$1,140,625
Daily revenue × 365 ÷ 12
Annual revenue
$13,687,500
Daily revenue × 365
Know your real DAUs or revenue? Type them — the assumptions above adjust to match.
Your upside
What a more engaged audience is worth after paying for Avafli (priced from the plan recommended in Step 5) — three preset lifts plus one you control.
Upside from increased App MAUs
Net annual upside by MAU lift · after the full Avafli contract cost
View scenarios as a table
| Lift | +MAUs | +DAUs | Daily upside | Annual upside | Net annual upside | ROI | Payback |
|---|---|---|---|---|---|---|---|
| +10% | 75,000 | 18,750 | $3,750 | $1,368,750 | $1,158,375 | 5.5× | 1.8 mo |
| +20% | 150,000 | 37,500 | $7,500 | $2,737,500 | $2,527,125 | 12.0× | 0.9 mo |
| +30% | 225,000 | 56,250 | $11,250 | $4,106,250 | $3,895,875 | 18.5× | 0.6 mo |
| +20% (yours) | 150,000 | 37,500 | $7,500 | $2,737,500 | $2,527,125 | 12.0× | 0.9 mo |
Recommended plan
Derived live from Steps 1–3 — change anything above and this card updates. Your upside in Step 4 is already net of this price.
App + Web Bundle
2M – 3M audience tier
You have app and web audiences — the App + Web bundle covers both for half the web price.
Annual billing
Saving $37,125/year vs monthly billing.
Managed Service
Most pilots run managed — our team operates the program end to end (+$2,500/mo). Toggle off to run it yourself.
Your price
$20,625/mo
≈ $17,531/mo effective on the annual contract ($210,375/yr).
Net upside at +20%
$2,527,125
ROI on the contract
12.0×
Payback
0.9 mo
Projected with the same model as Step 4's +20% lift scenario — the slider above and Step 4's are the same control.
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Full cost breakdown
Every line behind the price above, at your current selections.
Exclusive prize funding / yr
Optional — passed through at cost, no markup.
Annual billing saves $37,125 a year vs monthly.
Avafli cost as % of current revenue
1.5%
Annual contract ÷ your current annual revenue — how big the bet is before any upside.
Like these numbers?
We'll walk your team through the model with your real data.
Illustrative model only. Revenue upside assumes incremental MAUs behave at the same DAU/MAU ratio and ARPDAU as the publisher's current audience. Actual results will vary by audience behavior, implementation, monetization mix and program performance.